Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.
At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.
Our Products:
- Biztalk360
- Turbo360
- Document360
“UK headquarters. Indian innovation. Global impact.”
Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.
We are on track towards $30 million in annual revenue – and we're just getting started.
Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.
Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.
Opportunity : Senior Paid Campaign Specialist
We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You’ll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth.
What you’ll do on the job:
- Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization.
- Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages.
- Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality.
- Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance.
- Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution.
- Benchmark competitors and identify opportunities in targeting, creatives, and offers.
- Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing.
What You’ll bring:
- 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
- Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration.
- Hands-on experience with UTM tracking, GA4, and conversion APIs.
- Proven ability to manage $10K–$30K monthly ad budgets efficiently.
- Data-driven mindset with advanced skills in Excel/Looker Studio reporting.
- Experience with Google Ads, Bing Ads, or Meta Ads is a plus.
Equal Opportunities:
Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.